Monday 17 October 2011

Media Code & Conventions

Genre - films and books have genres such as comdey, horror, romcom, Type of performance or writing.

Convention - something you expect a particular genre to portray.

Code - When a technical element is used to create a certain effect, evoke an emotion, convey information or build an understanding.

Conventions in a Science Fiction
Space, longshot of space, aliens, CGI, futuristic, sound effects, lazer, sound track, space ships, cross cutting, darkness, dutch angle, slow motion, astronauts, subtitles, tracking shot, steady cam.



Conventions of a horror film.
Blood, murder, unhappiness, dim lightning, death, bloodbath, tension, suspence, creepy noises.


Conventions in a Action Adventure
Car case, bright lighting, good/evil, clothing (smart/old/dark), weather, low point/high point, technical, exotic location, sound motif.

1 comment:

  1. Your paraphrasing of what is meant by the media specific terms “convention” and “code” is reasonably good, and you successfully list a number of conventions from each of the three genres you’ve chosen to explore: sci-fi , horror, and action/adventure.

    The presentation of your material could be improved through the employment of graphics to identify the different genres in a visually engaging way. To present an objective of this kind, you could try using an online media tool such as Prezi which allows you to annotate graphics and integrate video in your analysis.

    You do not explore technical codes at work. Taking any of the genres you’ve listed conventions for, you need to explore how codes in the film texts build atmosphere, evoke feelings and emotions, communicate important information to the viewer and create meaning.

    Key area for development: anchor yourself with a specific moving image extract and explore how technical elements such as CAMERA, SOUND, MISE-EN-SCÈNE, EDITING or SPECIAL EFFECTS (which may also be conventions of the genre) are used to: communicate with / manipulate / engage the audience; and lead the audience to understand / think / feel / expect certain things.

    Satisfactory and good in parts. E+

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